Ochama
INFO
Visual identity for Ochama, a European omnichannel retailer offering groceries and goods through online ordering, home delivery, and local pickup. At its heart lies a continuous loop — free-flowing, friendly, and endlessly adaptable. An identity designed to connect every touchpoint, whether online, in-store, on social, or at home.
DETAILS
Created at Design Bridge
Role - Lead Design
SERVICES
VISUAL IDENTITY
MOTION DESIGN
DIGITAL DESIGN
Core brand elements lean hard on the primary colours and expansive use of the looping shape. The shape itself takes many forms, both 2D and 3D. Each can be cropped in various ways and combined with an expanded secondary colour palette - creating a fun, intuitive brand system that flexes across the many product categories on offer.