Persi
INFO
Persi is an AI-powered ‘style sidekick’ helping retailers deliver highly personalised product recommendations based on what customers already own, love, and wear. The idea for the brand revolves around personalisation. It’s about bold, soft, modern, comfortable styles and the different choices consumers make. And, ultimately how Persi empowers customers find more of the things they love.
DETAILS
Created with Valley Collective
Role - Lead Design
Creative Direction - Chris Davey
SERVICES
VISUAL IDENTITY
MOTION DESIGN
This is just the first iteration of this brand, it continues to evolve as the company grows. At the time of creating the initial brand, the company was pre-seed, so the founders really just needed the essential tools help them grow the business - simple guidelines, logo lockups, colours, type, presentation templates. There is a lot more to come from Persi as a fresh new startup, and the brand will grow with them.